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Dreamy-pastel-bubble-baths, breakfast in bed, puppy paws, cozy blankets, and beautiful white tiles reflect the warm fireplace glow. Sweet and simple. Approachable. Authentic. Winc’s winter campaign celebrated love through life’s simple pleasures—capturing warm moments and toasting to the good times. This theme can be found throughout the creative platform I developed, to be applied in both a seasonal context and year-round use throughout marketing and merchandising.

Shot in Laurel Canyon at a gorgeous property, this shoot challenged me to work with multiple models and a special guest (woof woof) under a tight deadline, staying in budget, addressing specific needs and formats for each department. Final assets were used for social, web banners, digital gift cards, the brand blog, email, in-box postcards—just to name a few.